Closed for Easter

Today marks the start of the Easter weekend, and so the Mobile Marketing team are downing tools for the bank holiday, in favour of hunting down small chocolate eggs.

Well back on Tuesday, but in the meantime why not check out some of our recent interviews and features?

This week, we spoke to Finlay Clark, UK country manager for navigation app Waze,  ahead of his presentation at the upcoming Mobile Marketing Travel Summit.  Clark explained how the app positions itself currently, and where it might be headed in future:

“Looking ahead, we see ourselves as a transportation on demand service, and car pooling is a key part of that. Car pooling has been around for decades but it hasn’t really taken off because it seems like a lot of hassle for not much reward. But we have almost 70m people driving with our app on, so if we can convince some of them to take someone else with them, it will have an effect on traffic, time and money.

You can read the full Waze interview here.

Meanwhile, Caffè Nero head of marketing Marcus Denison-Smith talked us to the brands newly-launched loyalty app, the brands first real foray into mobile.

“We wanted to keep the launch functionality really focused on loyalty and payments, plus store locator functionality, because there are lots of other channels – social, our website, as well as the in-store experience – that can bring our products and our store estate to life in a much more meaningful way than we can with the app. The app is much more about utility than it is about brand content.”

Read the interview with Dennison-Smith here.

If that isnt enough, you can catch up with Viewpoint, our column series which sees David Murphy, Alex Spencer and Tim Maytom tackling a new issue each week. The latest installment saw Tim discussing Twitters current problems, and whether the service might need to die, in order to live.

While Twitter’s rise, post-Facebook, meant that it was marketed as a ‘social network’, strip away the real-time elements and the short character limit, and it actually bears a resemblance to the message boards that proved popular in the late 90s and early 2000s, albeit with a universal scope. Users create their own communities of friends and acquaintances by following each other, then discuss what’s on their mind, from extremely niche topics to current events.

You can click here to read Tims full column, or check out the Viewpoint archives here.

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