The principal aim of any app marketer is to acquire new users and retain them over time. But the average user lifecycle makes that tricky, and high rates of churn and uninstalls are common. With vertical-specific data, Adjust's latest whitepaper is designed to give you a firm grasp on the stages from impression to reinstall, and offer key insights into why users churn, and what makes them come back.
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Advertisers who don't understand uninstall and reinstall data miss out on crucial insights into the user lifecycle that also affect their retargeting abilities - and with retargeted users generating 37 per cent more revenue that new users, marketers need to get re-engagement right.