MM Awards

CNN launches daily Snapchat show, after NBC's success

Tyrone Stewart

CNNCNN has decided to launch its own daily news show on Snapchat, following the success of fellow news outlet NBC News’ own show.

NBC’s ‘Stay Tuned’ has reached over 29m unique viewers in less than a month since its launch. More than 60 per cent of this audience is under 25 years old, and more than 40 per cent of daily viewers watch at least three days a week. It also managed to amass 1m subscribers in the first two and a half weeks after launching.

“We had several goals heading into this project, including understanding a platform that will help to define mobile television, and reaching a younger audience that we would likely not reach on our more traditional digital and TV outlets. Stay Tuned has checked both of those of boxes,” said Nick Ascheim, SVP of NBC News Digital.

On the back of its NBC’s feat, CNN has launched ‘The Update’ to provide a daily rundown of the biggest news. The show will run at 6pm ET daily, as well as producing breaking news segments.

Each daily show will feature five or more stories from around the world, with reporting from CNN’s news anchors, correspondents and reporters.

“In today’s news environment, people are hungry for news and they want a quick update of where things are at within one tap of their phone,” said Samantha Barry, executive producer for social and emerging networks at CNN. “So, we're serving that up, speaking their language and delivering it in beautiful, vertical, mobile friendly video.”