British consumer co-operative, the Co-op, has launched a targeted out-of-home campaign to drive awareness of its ‘Co-op Health’ NHS repeat prescription service.

The campaign – devised by Posterscope, in collaboration with Carat UK – features both traditional and digital out-of-home frames ringfenced by geotargeted social and mobile display ads to encourage people to download the app and register for the service, which can be done using an NHS login.

“At a time when it’s never been more important to look after ourselves, the Co-op Health website and app empowers people to manage their own health securely and conveniently,” said Rachel Rowe, eCommerce Growth Lead at Co-op Health. “By being able to use their NHS login even more people can now easily take charge of their repeat prescriptions in real time and get delivery direct to home.  Out of home has demonstrated its effectiveness across other parts of our business so we were keen to factor it into this campaign.”

The campaign runs from this week until 20 September as part of a wider campaign featuring radio and print ads.