Co-op Live, the new 23,500 capacity entertainment arena in Manchester has teamed up with digital agency, Dept and creative agency, Music to deliver its website and sizzle reel.

Fans will be able to navigate the 120 live event opportunities each year with the website dynamically switching from ‘ticket buying’ mode to ‘event day’ content, supporting upgrades, travel planning, and food and drink choices.

As momentum on the project gathers, Co-op Live has also commissioned a short film to bring the venue and its extensive range of fan experiences and bespoke interior spaces to life. 

Video and social edits feature a poem titled ‘The Ultimate Gig’ by Mancunian poet and broadcaster ARGH KiD (aka David Scott) read by Radio 1Xtra’s Yasmin Evans, as well as the track ‘Charlemagne’ by Stockport band Blossoms

The involvement of the two agencies is the latest in Co-op Live’s ongoing commitment to commission local businesses to be involved in the project. In May, Co-op Live announced that the beginning of construction of the venue kicked off £150m in orders to local firms.

“As progress on the construction of Co-op Live continues, we are pleased to be working with local talent to creatively bring the venue to life using design and technology to create pioneering solutions. The venue is more than a music arena and the website needed to exceed expectations of live event websites. What Dept have designed is beautiful, clever, and will be crucial for us in the next three years and beyond, and we’re extremely excited to share the first phase of this evolution” said Marketing and CSR Director, Sara Tomkins. 

“Music’s sizzle reel is a really important expression for Co-op Live, that moves the dial with a visualisation of the most amazing spaces live entertainment offers today. This film sets the tone for what the venue will feel like, the words from ARGH KiD and Yasmin Evans beautiful narrate the story, and our sound summed up by the Blossoms energy to perfectly capture what we were looking for.”