Coca-Cola Singapore has launched a local OOH (Out of Home) NFC campaign with media agency MEC. Promoting Fanta, which made its return to the Singapore market in October this year, and Coca-Cola, the campaign uses a static poster alongside an NFC chip embedded in a sticker, and also features a QR code.

The campaign uses Clear Channel’s Mobile Life! NFC-enabled network, in collaboration with mobile provider Tapit.

“What a magical result. The Coke and Fanta campaigns have raised our expectations about what is possible right now with mobile interaction and outdoor advertising,” says Jamie Conyngham, CEO of Tapit. “The strategy of using NFC and QR combined on the Clear Channel street furniture has allowed us to accommodate the majority of mobile internet users in Singapore. Our analytics break down the campaign into who tapped or scanned, where and when in Singapore, and which campaign caused more interactions. Clear Channel now knows which parts of its inventory received the most mobile interactions, and therefore can focus mobile-centric campaigns around these areas for their current and future clients.”