Cognitiv brings back Rosé / Not Rosé app

Cognitiv, a self-learning, fully automated neural network technology for marketers has released an updated version of its award-winning “Rosé / Not Rosé” app, as Cannes Lions event goes digital for the second year. 

Once downloaded, users can take a picture of themselves with or without a drink and the app will use deep learning to determine if the picture presented includes Rosé wine.

The app, which is a play on HBO’s Silicon Valley Hot Dog/Not Hot Dog, was originally launched after the cancelation of the 2020 Cannes Lions event. Silicon Valley’s Chris Diamantopoulos, who played Russ Hanneman on the HBO hit show, is back for a second year to promote the app across social media. 

The previous iteration of the app was the recipient of multiple awards, including Gold and Silver in the Horizon Interactive Awards, Silver in the MUSE Creative Awards and Best Mobile Marketing Application in the MobileWebAwards.

There are several other hidden identifications coded into the app for users to find with different settings and drinks. Users can see if they can stump the deep learning AI, and then share with friends who are also missing the south of France this year.

“We hope Rosé / Not Rosé will bring some additional fun to the digital Cannes experience though nothing will replace the experience of being on the French Riviera,” said Cognitiv’s CEO and Co-Founder, Jeremy Fain. “Rosé / Not Rosé has been learning since last year to make this version of the app smarter and even more accurate.”

The Rosé / Not Rosé app launches today and is available on Google Play and iOS.