Coke Promo Offers Mobile Credit

Coca-Cola Great Britain has announced a promotion designed specifically for its teen audience, offering consumers of its Fanta, Dr Pepper and Sprite brands 50p free mobile credit with every purchase.
The promotion, running across all mobile networks, recognises that mobile usage continues to grow amongst the teen audience and Coca-Cola says it has used this insight to give them a reward they really want, free mobile credit.
The Every Pack Gets 50p mobile credit promotion will run for approximately one month, from mid-July until stocks last. During this time, consumers will receive 50p free credit from every 330ml can and 500ml bottle of Fanta, Dr Pepper and Sprite they purchase. Each can and bottle will carry a special code, the first of which should be redeemed online at a bespoke website, Subsequent codes can be redeemed by returning to the website or via SMS to 85888. Credit will be added to the consumers account within 48 hours.
The offer can be redeemed against all major network operators on pay as you go and contract phones. Each consumer can claim credit a maximum of eight times (equal to 4) during the promotion. Every Pack Gets 50p Mobile Credit is aimed at the core 16-plus teen market in the UK.
The promotion will be featured at the end of the latest Dr Pepper TV ad campaign, with a special 10-second tag, and will feature in a high profile outdoor activity. The promotion will also be supported by a peer-to-peer sampling campaign, which will see 16-20 year old brand fans talking about the promotion within their peer groups online.
To add to the on-shelf cut through, and to help consumers identify with the promotion, there will be new bespoke packaging designs across the three variants, which will be on shelf from the end of July for a limited time.
We are always looking at innovative ways to engage with our teen consumers, says Coca-Cola Great Britain Marketing Director, Cathryn Sleight. We know mobiles are integral to their lives and we wanted to bring them both value and a point of difference that will fully engage them with the promotion.”