Mobile lead-generation company Collider Media has announced a partnership with online privacy solutions company TRUSTe.

Collider claims to be the first company in mobile to adopt the same privacy standards that are expected by consumers online. Collider aims to collaborate with TRUSTe on a mechanism to provide consumers with enhanced notice and choice from their mobile devices.

“We are so pleased with Collider Medias first mover commitment to making sure mobile environments guarantee the same individual privacies as what weve all come to expect as normal course of business on the internet,” says Chris Babel, CEO of TRUSTe. “We will work together with Collider to develop the same privacy standards for mobile that are the hallmarks of our organisation: robust online privacy solutions for all platforms – including mobile.”

Brent Gaskamp, Collider Media president, says: “Our collaboration with TRUSTe paves the way for advertisers and publishers to have a privacy-compliant approach in mobile. We are excited to be TRUSTes first mobile targeting company partner, but we arent recreating the wheel here. We are taking all thats been done online and applying it to mobile because its time to do so. Consumers deserve the same confidence and comforts in their mobile experiences as they have on the web.”