Come Text With Me

Manchester Airport has teamed up with Oxygen8 Communications to promote its Escape lounge and interact with passengers while they are waiting for their flight. Oxygen8 is providing the mobile infrastructure for passengers to text in to receive ‘on-the-day’ discounts for the lounge. The campaign has already seen an increase in revenue for the Escape Lounge in Terminal One and is now set to be rolled out across Terminal Two at the airport. To get the offers, passengers text the word ‘Escape’ to a shortcode provided in the terminal.

“Being able to connect with our passengers is very important to us, and as so many people are using smartphones for information, it makes perfect sense to provide promotional offers this way,” says Manchester Airport marketing director, Caroline Plant.

Shane Leahy, Group CEO of Oxygen8 Communications comments, “There is a huge potential for mobile marketing within the travel industry from simple SMS based booking confirmations to transforming the entire travel process. Manchester Airport has taken the first step to unlocking the potential of mobile technologies. This campaign has been a great way to demonstrate the results a mobile campaign can deliver, and we are now looking forward to rolling this service out to the second terminal and working with Manchester Airport on future mobile projects.”