Comic Relief Augments its Red Nose Campaign with Zappar
- Thursday, January 31st, 2013
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Comic Relief is incorporating AR (Augmented Reality) into its 2013 Red Nose Day campaign, through a partnership with Zappar.
By scanning Red Nose Day print ads with the Zappar app, users can access video content, a Flick the Red Nose game, and interactive functionality which enables the users to take photos of themselves with the celebrity fundraisers or wearing a virtual red nose. 
“It’s wonderful that Zappar has agreed to help give supporters of the campaign even more exclusive content and lots of fun extras,” said Malcolm Duffy, creative director at Comic Relief. “We are always looking for new ways to raise awareness for the Red Nose Day campaign, and Zappar’s augmented reality app has really helped us do that. In addition, it is an incredibly fun and innovative new way for people to get involved in the campaign and hopefully donate to the cause.”
