Coming of Age

For anyone who was at Mobile Marketing Live yesterday, we hope you enjoyed the show as much as we did. We were treated to some cracking presentations, insightful analysis and some great questions from the audience.

 We were very proud of the speaker line up we assembled, but it was not until after the event over a beer that the strength of the speaker line up hit home when Ross Elmsly from SAP Mobile Services said to me: “When you have Barclays, Mastercard, Tesco, Forrester, The FT, Telefonica, IBM, Unilever and Johnson & Johnson speaking at a mobile marketing event, you have to say that mobile really has arrived as a marketing channel. All these big companies taking it so seriously. And thats without even mentioning Google, Facebook, Twitter and Yahoo” (who were also speaking yesterday). 

Its a very good point. When I first started attending mobile conferences almost a decade ago, the only companies speaking were mobile networks, handset makers and the companies who built and ran mobile platforms for messaging and such-like. The fact that major brands now have their own mobile stories to tell, and are prepared to stand up and tell them, bodes well for the future of the industry. As one delegate put it in an email to us this morning: “Great conference. The content was excellent and I learned a lot. What a great industry we are in; the growth projections are spectacular.”

Second that. Next years event cant come round soon enough.


David Murphy