ComScore has partnered with xAd for a measurement solution that promises to link mobile campaigns to in-store visits.

Using comScore’s campaign validation and lift methodology, and xAd’s Blueprints tech, the Location Lift solution will show which consumers visited an advertisers stores as a result of seeing specific ads, helping link up mobile with the 90 per cent of retail commerce that still happens in physical stores.

The solution will initially be available globally for mobile campaigns through xAd, and in future for desktop and television through ComScore.

“We’re excited to help advertisers close the loop between ad exposure and in-store conversions through this new partnership,” said Duncan Trigg, SVP of advertising at ComScore. “Location Lift will provide the cross-media comparable insights brands need to understand how they’re reaching their target audiences across screens, and whether those impressions converted into actual physical store visits.”