comScore Introduces Analytics for Ad Effectiveness Across Mobile, TV and Web
- Thursday, October 18th, 2012
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comScore has launched its Campaign Essentials Multi-Platform in the US, intended to provide marketers and media companies with accurate multi-platform campaign analytics.
The tool quantifies the total combined reach and the specifics of each medium across TV, web display and video, smartphones and tablets. The reporting includes demographics, reach and frequency, establishing a standard that is comparable across media channels. 
“Existing cross-platform solutions are limited by the use of traditional panel-based measurement approaches that simply can’t scale effectively to account for the variety of digital media platforms that consumers use every day,” said Cameron Meierhoefer, COO of comScore. “To get meaningful campaign insights, sample sizes in the millions – not thousands – are required, and comScore’s census-based multi-platform methodology delivers exactly that.”
