Analytics firm comScore has launched a new tool that reports traffic from mobile browsers, apps, and tablets separately, allowing administrators to see how their site is performing across multiple platforms. The tool also includes usage via shared computers such as internet cafes

The comScore Media Metrix Total Universe report is available to all publishers that currently use the comScore Unified Digital Measurement (UDM) tag to measure site performance. The initial report measures unique visitors, reach, and page views, and provides an unduplicated view of site audiences across multiple media platforms, says comScore. 

“We are excited to introduce the comScore Media Metrix Total Universe report,” says Cameron Meierhoefer, comScore EVP of analytics. “With digital media fragmentation occurring at an accelerating pace, it has never been more important for publishers to understand the full size and composition of their audiences and get credit for the traffic theyre generating across all media platforms. This unique report enables publishers to demonstrate the value of their entire audiences and monetize their content irrespective of the access point.”

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