MM Awards

comScore Ramps Up Sample Sizes

Alex Spencer

comScore has expanded its mobile measurement assets to support its focus on measuring the multi-platform behaviours of today’s connected consumers.

comScore’s US mobile measurement assets now include data on more than 1m smartphone users, 400,000 tablet owners, and 150,000 households with connected home devices such as game consoles and smart TVs.

“A critical ingredient to reporting unduplicated audiences across platforms at scale is having census-level big data assets that provide enough common touchpoints to determine audience overlap,” said Serge Matta, comScore president of commercial solutions. “comScore’s two-year focus on investing in, and building out, this massive, unmatched data is now enabling us to turn multi-platform complexity into actionable data for our clients. The granularity of our mobile data is second to none and will serve as the bedrock of our ability to deliver value to clients as they navigate the dislocation created by mobile platforms.”