Comverse has enhaced its Mobile Internet HUB with Deep Packet Inspection (DPI), which provides detailed Internet traffic management and analysis. The upgrade enables mobile operators to better manage surging mobile data traffic, achieve optimal network performance, and unlock additional revenue potential, while helping subscribers receive the best possible quality of service for their price plan.
The Comverse Mobile Internet HUB with DPI technology provides operators with better usage visibility through real-time identification of the applications and protocols running in their network, such as browsing, streaming video and file sharing. The DPI technology works with Mobile Internet HUBs new smart traffic management to allow operators to reduce network congestion by shaping and prioritising data traffic. This can have significant beneficial impact for the experience of all mobile Internet users, says Comverse, because high-bandwidth applications such as file sharing, which comprise a growing share of all internet traffic, can otherwise congest the network during peak hours.
Operators can also offer segmented pricing plans based on specific applications rather than flat-rate consumption. Higher priced gamer plans, for instance, would give priority to downloading games versus other applications, providing premium customers with an improved experience and promoting loyalty. DPI capability also enables operators to use more granular pricing schemes. As a result, operators can offer subscribers pricing plans according to desired usage and expected performance. 
The solution also enables operators to notify subscribers about their data consumption before they exceed their monthly allotments of streaming video or other bandwidth-devouring applications and offer upgrade plans, helping to reduce the possibility of bill shock. And to offer dynamic, personalised control over usage, so if subscribers want to watch a live sporting event, they can request and pay for higher quality service for the specific duration.
Smartphones, netbooks and laptops are sharply driving up mobile data traffic, and operators are facing growing challenges in their role as mobile Internet service providers, says Gabriel Matsliach, President of Products and Operations at Comverse. By providing both DPI and smart traffic management, Comverse offers operators a highly efficient and flexible way to enforce – in real time – rules created by the Mobile Internet HUBs Service Policy Manager.
The DPI capability embedded in the Mobile Internet HUB is a proven technology from ipoque. In a recent DPI industry test, ipoque was ranked first among 15 vendors invited to participate by the European Advanced Networking Tester Center. The test focused on the detection and regulation accuracy of file sharing, the overall performance of the solution, and the suitability for deployment in large networks.