Comverse has been selected by Kyivstar, Ukraines largest mobile operator with over 22 million users, to deploy a multi-channel mobile advertising platform in its network, enabling Kyivstar to launch targeted promotional campaigns to its subscribers.
Kyivstar will use the Comverse HUB Mobile Advertising platform to promote its own products and services to subscribers via multiple channels, such as text messaging, and replies generated by self-service options made possible by Unstructured Supplementary Service Data (USSD). For instance, balance notifications generated by Kyivstars existing prepaid billing system from Comverse will include promotions of Kyivstars own products.
Advanced metrics will make it possible for Kyivstar to precisely track and fine tune the effectiveness of marketing campaigns. In addition, because the billing system is always on and available, Kyivstar is assured that these results are accurate and not skewed by system downtimes.
 Mobile advertising gives us creative new ways to enrich the user experience and provide subscribers with information and promotions relevant to them, says Vitaliy Vorozhbyt, Product Management and Development Director at Kyivstar. We selected Comverse for their mobile advertising expertise across all channels around the globe, as well as their ability to integrate it with their systems already here, such as our existing Comverse prepaid billing system. This is especially important because our promotions will depend heavily on reliable, real-time information.