Ukrainian mobile operator MTS Ukraine has successfully deployed Comverse's Total Call Completion Suite, which maximises revenues from uncompleted phone calls and improves the subscribers overall user experience.
MTS Ukraines 20 million subscribers now can find out who tried to call them, providing an easy way to return the call. In a similar fashion, another Comverse service can notify MTS subscribers when a previously unavailable person is free to talk on the phone, which eliminates the need for repeat dialing. In both cases, text messaging is used to notify subscribers.
Comverse, which supplies software and systems enabling network-based billing and value-added messaging and content services, says it developed the two services, known as Who Called and Notify Me, because roughly 30% of wireless calls go unanswered.
Our chief goal is to provide our subscribers with telecommunication services of the highest quality, as has been the trademark of the MTS Group, says MTS Ukraine Marketing Director, Vasyl Latsanych. The Call Completion Suite allows us to enhance the user experience by giving our customers a richer array of capabilities and control. The new services are available to all of our subscribers, helping them to keep in touch and designed to ensure that they do not miss a single call.
The Comverse solutions are complemented by end-user customisation capabilities and  reporting tools that provide strategic information to help operators optimise marketing decisions.