Mobile solutions company Comviva has launched a single-click self-care customer application. The WebAxn application allows customers to manage their own account directly through a client on their handsets. 

Customers can check their balance, monitor mobile usage, manage subscription to value-added services, and access support information related to their subscription. From an operators perspective, Comviva says its solution reduces the cost of customer care, and provides an alternative channel to deliver other services direct to their customers.

Manoranjan Mohapatra, CEO at Comviva, says: “In a telecommunication marketplace characterised by growing competitive pressures and commoditised offerings, strong customer relationships are a key strategic asset. With an effective customer services framework to flexibly adapt and service current and emerging customer needs, operators can achieve a strategic and operating competitive advantage – engaging more closely with customers and differentiating their services in the market.”

Arun Tanksali, head of mobile lifestyle solutions, at Comviva, says: “Whilst call centres are preferred contact channels offering customer care, they are also the most costly and can be time-consuming to get the required information. At the same time, with many customer care queries relating to routine requests, there is scope to handle such enquiries more rapidly and more cost-effectively through alternative channels. Deploying a self-care application such as WebAxn on the subscribers device offers an opportunity to place greater control in the hands of the subscriber, whilst delivering a faster and richer service experience.”