Mass media company Condé Nast France has teamed up Adyoulike, an in-feed native platform, to create a programmatic marketplace for native advertising.
The private native marketplace is aimed at enabling trading desks to plan and optimise their native campaigns in real time. Condé Nast will rely on Adyoulike's supply side platform (SSP) to promote its native programmatic ad campaigns.
“This form of advertising is extremely relevant and innovative for our industry sectors, especially in fashion/beauty and luxury,” said Tony Nguyen, head of programmatic at Condé Nast. “It enables [sic] to amplify the ways brands can communicate by giving them a dedicated platform where consumers are receptive to their adverts. These are the main drivers that have led us to create a new dimension to native advertising through our partnership with Adyoulike.”
Yohan Elmaalem, COO and co-founder of Adyoulike added: “Built from strong partnership of more than three years, we are delighted to have had the opportunity to launch this new private native marketplace with Condé Nast.”
Adyoulike recently teamed up with open omnichannel ad management company Sizmek to enable advertisers and agencies to deliver native advertising campaigns across Sizmek’s StrikeAd platform.