Following the success of the 2009 event, the organizing committee of the Mobile Research Conference
has announced its line-up of keynote speakers for next years event, which takes place from 8 – 9 March in London, and which is hosted by Globalpark, which provides panel, community and survey software.
Long heralded as the next big thing in market research, mobile presents both opportunities and challenges to market researchers. The conference will present, discuss and debate the key issues in mobile research, both throughout the programme and in informal networking sessions.
Confirmed speakers include Paul Berney, Managing Director Europe of the Mobile Marketing Association; Professor Mick Couper, Research Professor at the University of Michigan; Professor Nicola Dring, Professor of Media Design & Psychology at Ilmenau University of Technology in Germany; Dr Liz Nelson of Fly Research; Guy Rolfe, Mobile Knowledge Leader at Kantar; and Richard Windl, Global Research Director at Ipsos MediaCT Worldwide.
The agenda for Mobile Research Conference 2010 has been devised by a cross-discipline Programme Committee and incorporates the feedback and suggestions of delegates from last years inaugural event.
The conference will include keynote presentations, case studies and two panel debates. Anyone with a story to share, should apply through the Call for Papers online, here.
It costs 600 for commercial delegates to attend the event, 400 for academic delegates, with a 25% discount for anyone registering before 15 January 2010. You can register to attend the event here.