Conference organiser Jacob Fleming is staging a Youth Marketing in Telecoms conference, which aims to explore how to target young consumers successfully, by understanding their culture and requirements. 
The event takes place in Lisbon, Portugal, from 31 May – 1 June. Senior executives from T-Mobile International, MTS Russia, Vodafone, Telenor, BT, Telefonica Moviles and Kyivstar will share their experiences about how to cope with high churn rates, how to build youth brands, and how to communicate with the youth market. The event will include formal presentations, case studies, and interactive panel discussions. The organisers say the event is ideal for VPs and senior executives in charge of marketing, segmentation, youth segment, pricing, branding and CRM.
In 2005, according to the Annual Mobile Youth Study, young people spent eight times more on their mobiles than on music. But, says Jacob Fleming, its difficult to build a stable relationship with them as their decisions are highly influenced by their peer group and price. It points out that currently, consumers aged 5-24 make up 28% of the mobile phone ownership market. Their expenditure on mobiles creates 24% of the total spend on mobile, and more than 43% of their mobile bills are for messaging and data services. 
The conference costs 1,596  per delegate, or 1,436 if booked before 2 March. You can request a brochure with more information about the event here.