Conference Takes the Interactive Approach

Centaur Conferences NMA Mobile Marketing event takes place next Thursday, 17 April at the Thistle Marble Arch in London, W1H.
Centaur says the event will guide delegates through every aspect of mobile marketing so that they can fulfil clients expectations. It will look at how Peugeot has used mobile to increase customer engagement and improved sales; and at how Microsoft Xbox entertains existing customers, and attracts new ones through mobile marketing. Nokia will offer a brand owners perspective on how to overcome the challenges and create opportunities from a brand and provider viewpoint. Smirnoff will provide insight into mobile and how it has helped them create a signature campaign. And Birdseye will explore how to achieve successful one-to-one sales promotion and marketing activity through mobile.
Speakers include Alex Meisl, CEO of mobile agency Sponge; Anil Malhotra, SVP Marketing & Alliances at mobile billing and analytics company Bango; Al Scott, Chief Creative Officer at Filter; Mark Slade, Managing Director of mobile ad company 4th Screen Advertising; and Stephen Upstone, Managing Director of Ad Infuse. The event will be chaired by Andrew Bagguley, Head of Mobile Strategy for News Group Newspapers.
The event features interactive round table sessions, repeated throughout the day to guarantee everyone gets their individual questions answered. Key topics will include text messaging (SMS) the building blocks of your mobile marketing campaign; integrating mobile Internet sites into an existing marketing strategy; marketing across mobile media; and the future of mobile marketing.
The conference costs 649 (+ VAT) for New Media Age subscribers, 699 for everyone else. Theres more information here. You can register here, or by emailing