Confirmit, which supplies blue-chip companies and market research agencies worldwide with software for customer and employee feedback and market research applications, has launched an SMS Survey extension, allowing Confirmit users to engage with people for ‘in the moment’ feedback via SMS.
The company says the tool is particularly suited to short feedback surveys, such as point-of-sale or customer service experience. It adds that by integrating SMS into multi-mode research projects, users can create engaging surveys and gather more representative feedback.
The SMS Surveys extension is the latest in a series of applications built on Confirmit Flex, a framework designed to help users get the most out of the Confirmit platform and add in new capabilities for greater flexibility. Confirmit Flex allows for rapid development and deployment of new data collection modes and other extensions to the Confirmit platform, and already offers applications for iPhone surveys, e-mail opt-out handling, and geolocation.
Survey authors use the familiar Confirmit Authoring environment to create SMS surveys in the normal way. Data is collected in the secure and scalable back-end of Confirmit, and can then be processed, alerted on and reported on using all of the powerful tools available in the platform.
“We see this as a natural extension to Confirmit, in a world that is increasingly mobile and in which instant feedback is often an important part of an overall research and feedback effort,” says Confirmit chief strategy officer, Pat Molloy. “By tightly integrating SMS into Confirmit, we are able to take advantage of all of the benefits of the rest of the platform, such as its security and reliability.”