
Finnish mobile technology company Conmio has announced that it is to bring MTVs online TV service Katsomo to a new range of mobile devices.
Katsomo allows Finnish viewers to access programs over the internet, with selected programming also available internationally. Viewer demand for television programs via smartphones and tablet devices is growing rapidly, and the new mobile version of the Katsomo service addresses this trend, says the company.
Conmio develops mobile services for publications and other content providers, and has implemented similar solutions for media companies such as The New York Times, NPR, Gannett, and Bloomberg.
The mobile Katsomo will first launch for iOS devices, while other platforms are promised later. It is an HTML5-based web app.
“Access to media content on mobile devices is increasingly prevalent, and in some user segments it is already the most popular way of using media,” says Tero Hämäläinen, CEO at Conmio. “Content providers cant afford to ignore this development. For media companies and content providers, the key is being able to integrate mobile versions of the services with existing content management systems and publishing channels with minimum manual effort.”
“With our mobile solution we can reach new target audiences that are forerunners in media usage habits. Several examples from abroad also indicate that when people use a tablet device instead of a PC, they watch TV more often and for longer periods,” says Sami Kanninen, head of web TV at MTV MEDIA.
Access the Katsomo service at m.katsomo.fi (Finland only).