Thursday 19-04-2018 12:00
The Consumer Content Report: Influence in the Digital Age
- Sponsored by: Stackla
What content do consumers seek out, trust and find the most influential when making purchasing decisions?
A recent survey by Stackla of 2,000 consumers revealed that 60 per cent of respondents believe user-generated content is the most authentic and influential form of content.
Download your free copy of the report to see the key findings for marketers, including:
- 52 per cent of people say they post on social media at least once a month about products they have purchased.
- Only 23 per cent say celebrities and influencers impact their purchasing decisions.
- 30 per cent of Millennials have unfollowed a brand based on inauthentic content.
Download The Consumer Content Report: Influence in the Digital Age for free today.