Consumers Don’t Want to Take the Tablets

Despite the current hype around tablets, the public remain largely indifferent to their appeal. So says the broadband comparison site,, off the back of research conducted on its website.

1,139 consumers responded to a survey which asked: Will you buy a tablet or iPad in 2011?’ Almost 75 per cent said No, with the vast majority of those not even considering one as an option. Only 9 per cent answered: ‘Definitely’, rising to 20 per cent, ‘if the price was right’.

“Instead of becoming the super-selling phenomenon many predicted, its looking as if tablet PCs will be more of a slow burner,” says Broadband Genie editor, Chris Marling. “Right now, with even cheap devices falling into the £300+ price bracket, many people cant justify the cost. Tablet PCs and iPads simply dont adequately replace a laptop/netbook or smartphone in the vast majority of cases. Also, they serve no real purpose of their own.

Marling concedes that the touchscreen form factor is a huge hit, and that the use of apps and widgets is also massively popular, but concludes: “For now, there arent enough of them designed specifically with tablets in mind. For this reason, as prices come down and the range of uses goes up, we see them becoming more popular in the long term, rather than short term.”