Consumers Expecting More from Mobile Sites

Consumer satisfaction with mobile sites is beginning to fall, according to a survey by eDigitalResearch.

The survey, which is a repeat of a benchmark study that took place eight months ago, found that the overall top score dropped by 3 per cent to 85.7 per cent. 

The company also found that more than half of all consumers now own a smartphone, with 35 per cent of these already using their phone to shop online and another 18 per cent intending to do so in the near future. 

Derek Eccleston, research director at eDigitalResearch, says: “We are witnessing the dawn of MEcommerce, where the consumer now holds the power in the palm of their hands to dictate to retailers when, where and how they want to shop. As more and more people begin to use their smartphones to shop and browse online, it is crucial that retailers begin to operate in their customers spaces, developing mobile sites and investing in mobile strategies as consumer behaviour continues to evolve.”

Top scorers were those that continue to develop and improve their sites, says eDigitalResearch. Fashion retail site ASOS came out on top, with M&S,, Amazon, and House of Fraser completing the top 5.