Content automation platform Turtl raises $17m

Content automation platform Turtl has raised $17m in Series A funding from European venture firm Octopus Ventures.

Headquartered and founded in London, with offices in Boston, the investment comes off the back of 70 per cent revenue growth in the last 12 months with almost no cash burn, the development of a sizable US footprint, which represents 60 per cent of Turtl’s current revenue and multiple enterprise customer wins.

With a focus on the B2B enterprise market, the company’s global client base is spread across a range of sectors, including automotive, FMCG, finance, technology, professional services, retail, insurance, and big data.

Turtl integrates across the technology stack, including major CRM platforms such as Salesforce, marketing automation suites such as Marketo and Business Intelligence platforms such as Domo to enable automated personalisation at scale and speed. The company claims that its own data indicates that its platform can save every salesperson at least two hours per week on average.

“This is a huge milestone in the evolution of Turtl,” said Turtl Co-founder and CEO, Nick Mason. “Content automation platforms need to be accessible and easy to use across an organisation – from marketing to sales, and communications to recruitment -with non-designers having the power to make design-quality content. Our mission is to ensure enterprise content is timely, relevant and engaging for all – and this funding is crucial for us to progress to the next stage of that journey.”

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