Contentful has announced the appointment of Elizabeth Maxson as Chief Marketing Officer.

Maxson will support Contentful’s customers in navigating the rapidly evolving content marketing landscape and the growing influence of AI.

Maxson brings nearly 20 years of experience in integrated marketing leadership. Most recently, she served as CMO for Tableau, a Salesforce company and leader in data visualisation, where she spearheaded global go-to-market strategy and end-to-end marketing initiatives.

“The role of marketers and the significance of digital experiences have never been more critical,” said Karthik Rau, CEO of Contentful.

“As Contentful and our customers continue to innovate in delivering hyper-personalised digital experiences, we believe Elizabeth’s comprehensive marketplace knowledge, deep understanding of customer challenges, and global leadership experience are precisely what we need for our next growth phase. We’re excited to welcome her to the team.”

“As AI reshapes the marketing world, brands must truly understand their customers and leverage the right tools to deliver exceptional value,” said Maxson.

“I’m excited to join Contentful and help empower marketing teams to efficiently create engaging, personalised digital experiences that resonate with their audiences.”