Converse features Charli XCX in Xmas ad
- Thursday, December 5th, 2024
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Converse has launched a new campaign featuring Charli XCX.
The campaign, which has already been displayed in Times Square and at the New York City Rockefeller Center, will roll out globally across out-of-home, social media, digital channels, and .com platforms.
Titled Chaos Rules and developed by creative agency Mox London, the campaign highlights the chaotic festive preparation routines of the singer and her friends. 
MOX founder and creative director Matt Bolton said: “Director and photographer Sharna Osborne’s vision, paired with Charli’s signature style, creates a campaign that is as disruptive as it is culturally connected.
“Instead of getting caught up in the usual holiday frenzy, we wanted to disrupt it, really embracing our unhinged seasonal spirit with Converse and Charli.”
