NHS Blood and Transplant have teamed up with agency Word on the Curb to launch a new YouTube mini-series, to help start up conversations about organ donation.
'Cooking up a conversation with...' is a weekly, four-part series and discusses a range of subjects such as mental health, religion, and organ donation, all while celebrity guests are cooking up their favourite dishes.
The series aims to highlight the shortage of organs for those waiting for a transplant, particularly those from Black and Asian backgrounds. For many patients in need of a transplant the best match will come from a donor from the same ethnic background.
Guests will include BAFTA nominated grime artist and chef, Big Zuu and his two best friends Tubsey and Hyder, as well as TikTok’s famous family, The Kabs.
“We are thrilled to have created a unique and vibrant series with Word on the Curb, it is a brilliant opportunity for us to raise awareness and get people talking about the importance of discussing organ donation with your loved ones" said Marketing Manager at NHS Blood and Transplant, Geraldine Parker-Smith.
“Quite often when discussing donation, people can find it really difficult to discuss or even bring up in conversation. We wanted to show the power and positivity within the gift of giving life and take away some of the taboo surrounding the subject."