AdJitsu – Cooliris standalone advertising business unit – have teamed up with mobile advertising firm Smaato to bring 3D ads to the iPhone and iPad. AdJitsus 3D technology, which the company says is able to track “precisely which parts of the 3D product the audience is most interested in”, will be available to the 40,000 iOS app developers served by Smaatos SOMA advertising platform.
“Smaato is excited about the new partnership with Cooliris. Rich media is an important part for the substantial growth of mobile advertising and we see this as a great opportunity for our developers and publishers to maximize their revenue,” says Ragnar Kruse, Smaatos CEO and co-founder. 
