Cooliris has announced a partnership with AOL that will see AOL deploy the Immersive 3D Ads platform from AdJitsu, Cooliris’ recently-created standalone business unit, in its Editions by AOL free, daily iPad magazine.
The first ad will be for the app itself, and will enable readers to view the structural elements of the product, layer by layer, by interacting with the 3D model.
“With Editions, we want to make the ads as beautiful and interesting as the app itself,” says David Temkin, head of mobile at AOL. “Partnering with Cooliris enables us to deliver full-page interactive ads that are truly innovative and fun for users to interact with; it’s a win/win for brands and users.
You can experience the 3D ad by downloading Editions to your iPad.