Coral’s latest campaign features social media influencer Big John to introduce a motorway service guide for football fans.

The influencer, known for his food challenges on TikTok and Instagram, stars in the series in collaboration with creative agency Wonderhood Studios.

Wonderhood Studios creative director James Rafter commented: “Motorway service stations bosh. Big John bosh. Parking, toilets, food bosh. Watch the series. Bosssshhh.”

In the series, Big John explores motorway services across the UK, sharing his top recommendations for away day fans. The first episode spotlights Oxford Services, with future episodes featuring Fleet Services and London Gateway Services.

Coral’s David Stevens remarked: “The service station is an essential stopping off point for match-going football fans, whether it’s for a wake-up coffee and bacon bap, picking up some sweet treats for the journey home, or for those that urgently need a quick toilet break. For the die-hards that follow their team week in week out, the choice of service station is a big one, and who better than Big John to give his verdict on where to make that all important pit-stop.”