Premium cider brand, Cornish Orchards, has launched its first major ad campaign. Created by The Corner London, the campaign runs across Video on Demand (VOD) and Out of Home, and introduces a new tagline for the brand: ‘Locally Pressed Cider’, highlighting the fact that all Cornish Orchard’s apples are pressed on the company’s Westnorth Manor Farm.

Working with the infamous Hydraulic Press Channel that has taken TikTok and YouTube by storm, the VOD content sees the brand crushing all the things it’s not into, like artificial flavourings, cheap concentrate, stress, and daft merch, before crushing the one thing it is into – juicy apples that make its cider. Offline, taxi wraps, 6-sheets and 48-sheets focus on the simplicity, locality and knowledge that defines Cornish Orchards’ approach to cider making.

“Offering the best of British, there is currently no super-premium cider available in the market that delivers to the taste and quality standards of Cornish Orchards,” said Andy Box, Director of Brand Marketing, Local Brands at Asahi UK. “This new campaign focuses on the unique qualities of the farm and its processes to bring the brand to life brilliantly.”