Corona unveils new bottle emoji in response to latest update
- Thursday, March 14th, 2024
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Corona has released its own bottle emoji in response to the latest emoji update on iOS and Android.
However, the beer brand, part of AB InBev UK, announced a pledge to create the emoji, then lock it away, never to be seen or used.
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The social and digital-first campaign was launched in response to the increased digitisation of items including the sun, the beach, the sea, and now a lime.
As a result, the ad is championing in-person experiences and is running across the brand’s Instagram channel.
It is also being supported by partners Secret Media and LADbible, through stories and grid posts.
Draftline Corona Director of Creative, Felipe Vieira Sampaio, said: “There is no question that beer is best enjoyed in real life.
“At Corona, we want to encourage people to make the most of in-person moments, go outside and disconnect from the day-to-day routine. Whilst some of our favourite things have been turned into emojis, we are set on making sure Corona stays in reality.”
