Cost to Acquire App Purchasers 20 Per Cent Lower on Facebook than Banners
- Sunday, June 1st, 2014
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Thats according to a report from app marketing firm Fiksu which also found that, although Facebooks CPC (Cost Per Click) is 10.4x higher than banners, the cost to acquire a purchasing user through Facebook ads is 20 per cent lower – and eight per cent lower than video.
“This report validates what we have been seeing in the 50,000 campaigns we’ve run for our clients, showing Facebook has the hands-down advantage when it comes to the monetary potential of mobile app user acquisition,” said Micah Adler, president, CEO and founder, Fiksu. “Its clear that the combination of over 1bn mobile users, powerful audience segmentation capabilities and a programmatic approach to app marketing provides the right mix for success.”