Costa Coffee has unveiled a new global brand platform, Made With Heart, marking a strategic shift from product-focused marketing to building deeper emotional connections with consumers.

The campaign highlights the “ritualistic” role coffee plays in people’s daily lives and aims to encourage audiences to “embrace everyday moments”. The initiative was developed by WPP Open X and led by VML UK.

The campaign will be rolled out across multiple channels including TV, broadcast video-on-demand, radio, YouTube, and social media. It will be supported by PR and social activity led by AnalogFolk, with CRM managed by M&C Saatchi.

The creative features everyday, relatable scenes. One hero film follows a university student on their way to class, while another depicts a couple navigating life with opposing work shifts.

Costa, global chief marketing officer, Cecile Angrand said: “As market leaders, we know that coffee is more than just a drink—it’s a deeply ingrained part of people’s everyday lives.

“It’s the comforting start to a busy day, the pause between meetings, the moment of connection between friends or colleagues. At Costa Coffee, we believe these moments matter, and they deserve coffee that’s crafted with genuine care, quality, and passion. Made With Heart reflects our commitment to putting people and purpose at the centre of everything we do—from how we craft our drinks to the experience we create for every customer, every day.”