Mobile marketing agency Incentivated  has appointed of Jo Cotton as Account Manager, responsible for the fashion, cosmetics and motor sectors.
Cotton, who holds a CAM Advanced Diploma in Marketing Communications, joins from marketing partnership agency Mediator Communications. Prior to that she was advertising airtime planning manager, then commercial marketing executive, at MTV Networks Europe.
Cotton is Incentivated latest new recruit, follows on the heels of David Fieldhouse (Account Manager, from Emap Advertising), Fraser Metcalf (Head of Creative, from WDMP) and Gillian Power (Marketing Manager, from Clear Channel).
We all know there is a severe lack of talent in the rapidly-expanding mobile marketing industry and recruitment issues are bemoaned everywhere says Incentivated Commercial Director Robert Thurner. We are delighted that we are attracting some of the hottest talent from parallel media sectors and Jo will be a valued and most welcome addition to our growing team.