The deal brings together Tribe Dynamics’ analytics and benchmarking solutions, used by brands including Estee Lauder, Fashion Nova, and LVMH, with the ability to make those insights actionable through CreatorIQ’s Creator Intelligence Cloud. The combined company will have over 450 customers and 250 employees. It will provide an end-to-end solution for marketers to find, activate, manage and measure their creator relationships.
“With this union, CreatorIQ is accelerating our focus on advanced data science and analytics,” said CreatorIQ Founder and CEO, Igor Vaks. “Applying Tribe Dynamics’ proprietary models, which are the standard in the beauty and fashion industries, to additional verticals will allow us to offer analytics and measurement benchmarks for the entire industry. This partnership raises the bar for what leaders should expect from an influencer marketing platform.”
The transaction is expected to close in the autumn, after which Tribe Dynamics will continue to operate as an independent company for the foreseeable future.