Collab, a full-service creator platform, has acquired Trendpop, a platform that helps social media marketers discover influencers, track campaigns and grow their brand’s reach on social video. Trendpop was founded in 2020 by Yoav Zimmerman, a former Google engineer, and Jonathan Ben-tzur, a former Pinterest engineer. They will continue in their roles as CEO and CTO respectively.

Trendpop’s proprietary tools will now available to help Collab clients discover creators, trends, and a variety of actionable insights on which to build their marketing campaigns. Marketers can use Trendpop to identify what is viral in real time, with predictable analytics to create the conditions required for virality, grow additional reach, and monitor campaign performance. Trendpop’s customized dashboard allows brands to monitor content and campaigns across platforms like TikTok.

Collab is an official TikTok creative and marketing partner with API access, with proprietary tech that helps creators and brands work seamlessly and strategically on the platform. It said the acquisition will further extend its capabilities for global brands and marketers to identify actionable opportunities on platforms like TikTok.  

“Trendpop’s technology, combined with Collabs capabilities, allows us to better serve both brands and creators, providing a clearer understanding of short-form video data than ever before,” said Collab Co-CEO, Tyler McFadden. “With this acquisition, our brand clients can make better informed decisions about how to best spend their marketing budgets, grow their reach, and activate creators that align with their brand to deliver highly engaging content. We are thrilled to bring Trendpop and its technology onto the team at Collab, and we look forward to working closely with Yoav and Jonathan to make Trendpop an essential platform for brands and creators