Credit Suisse has become the headline sponsor in 2012 for financial news corporation Bloombergs range of iOS apps. Credit Suisse branding will be associated with Bloomberg’s TV+, Radio+, and Businessweek apps, as well as its mobile site. The deal was brokered by media solutions agency Havas Media International.
“Bespoke research undertaken by Havas Media International and Credit Suisse provided the insight that their target audience of high net worth individuals rely heavily on Tablets in their day to day business lives,” says David Goodall, Managing Partner, Havas Media International. “They are frequent business travellers and, as such, Tablet technology has quickly allowed them to stay informed while on the go, wherever they are in the world. This led us to a strategy of targeting key app and tablet initiatives with content providers who prove to be essential reads for our target audience.” 
