Criteo Introduces Cookie Solution for Mobile Ads on Safari

CriteoCriteo has announced the launch of a mobile ad solution that it says will solve the first-party cookie crisis on Apple’s Safari mobile web browser.

Where third-party cookies are blocked, a banner will now be served on Criteos clients sites informing the user of this, with a link to enable cookies. Criteo is hoping that the offer of relevant, personalised ads on mobile web that are based on previous browsing history will be enough of a draw for people to opt in. The company is also favouring this transparent approach to getting advertising permissions.

Criteo launched in-app retargeting back in January, which is now live in the US, UK, France, Germany and Brazil, and says this solution is now generating more than $1bn (£594m) in post-click sales on mobile. With services already available online, plus in-app and on the mobile web for Android and iOS users, the company now offers a complete end-to-end solution for companies like Marks and Spencer.