Criteo Launches Ad Creation Platform

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Performance marketing firm Criteo has announced Kinetic Design, an ad creation technology that delivers ads that are optimised for every consumer. The technology will render in real-time without the need to pre-define ad sizes.

Kinetic Design has three core components: a composer, creative optimisation technology, and a renderer.

The composer technology enables creative services teams to build a digital design framework for each client, based on the brands’ individual guidelines, with room for personalisation. The real-time creative optimisation is said to ensure that each visual design is informed by consumer behaviour. It optimises each ad based on real-time consumer insights by selecting relevant elements from Composer’s design framework. The renderer generates optimal layout to fit any ad size on the publisher’s inventory.

“Kinetic Design delivers our on-brand campaign messages while personalising every ad creative for every consumer wherever they are, creating a positive experience with our brand across every device,” said Carla Greco, marketing executive at Made.com, one of the clients which has trialled the platform.

Kinetic Design is now widely available to Criteos 13,000 clients around the world, offering ‘real-time insights to personalise every impression for each individual consumer in a session’.