Crocs launches digital tool to customize shoes with Jibbitz charms

Today, popular shoe brand Crocs has launched the Crocs Jibbitz Personaliser, where customers can virtually customize a pair of Crocs with Jibbitz shoe charms. The new digital tool was created in partnership with LiveArea, a global customer experience and commerce agency.

The tool, which has been built using Salesforce Commerce Cloud, has already triggered an 18 per cent increase in average order value, and a double-digit increase in Jibbitz sales.

“Customisation is a key topic in retail and footwear today,” said Feliz Papich, director of global digital product management, Crocs. “Our Jibbitz Personliser gives us a global platform to engage and entertain customers, and makes it easy and fun to accessorise Crocs in a creative way that simplifies purchases, too.”

With the Crocs/Jibbitz personalizing tool, customers can choose their Crocs clogs or sandal as a base, and then add on different categories of Jibbitz, including emojis, letters, numbers, sports, sayings, and more.

“Working with LiveArea as a digital transformation partner, we are creating engaging shopping experiences on leading technology and offering our loyal customers new and innovative ways to discover and acquire our products” said Harvey Biermann, vice president, global technology and operations, Crocs.

“Bringing the Crocs Jibbitz Personaliser to life has been an exciting challenge for LiveArea and plays to our strengths in elevating commerce experiences and creating more inspired customer interactions,” said Mark Moskal, executive creative director, LiveArea.