Wapple has introduced Wapplpe Canvas Zest, a totally new version of the web-based mobile site-building tool that it says breaks down the barriers to creating and publishing highly functional, professional and creative mobile Internet sites. Wapple says that this latest version of its award-winning platform makes it easier than ever to get a mobile site up and running. And with the addition of the new market and application specific expansion packs, companies can quickly and easily add all of the functionality they need to make their sites a success. The new Wapple Expansion Packs range from Content Stores and News sites to classified ads and mobile advertising.
Mobile Internet usage is reaching a real tipping point, but many businesses are still in the dark, feeling technically or financially alienated from it, says Wapple Co-founder and Business Development Director, Anne Thomas. Others dont understand the potential benefits or think it is unimportant, expecting newer phones to simply visit their PC website. Wapples service removes all barriers to entry. Sites built using Wapple Canvas are mobile-friendly by default, with exciting features that allow the business to interact with customers and partners whilst they are away from a web-connected PC.
Wapple says it is opening up the mobile Internet to every business worldwide. Small businesses can take advantage of the Business Starter Expansion pack, which is automatically included in every Wapple Canvas licence. This provides the key functionality required to get a simple but professional-looking site up and running within minutes. Users then have a range of Expansion Packs to choose from that are designed to provide the specific features and controls for different vertical markets and applications. Wapple also offers complete  solutions for mobile publishers, mobile marketing and mobile commerce.
Mobile websites created with Wapple Canvas can be accessed from virtually any device on any network and from any country, says Wapple. This is down to Wapples Device Profiler system, which is able to reconfigure mobile sites built on its platform to fit perfectly on every mobile device and browser without compromising the user experience. Without the Wapple Device Profiler, Wapple notes, it would be impossible to deliver optimised mobile Internet sites to over 5,000 different handsets. Wapple also makes sure new devices are supported as they are launched.
Wapple Canvas includes full CMS and hosting and is integrated with a number of mobile billing solutions, including PayForIt, MIGPay, MXTelecom, 2Ergo and the Bango platform.
Wapple Canvas Business Starter Pack costs from only 15 per month or can be totally ad-funded with the inclusion of relevant, targeted third-party banner ads that Wapple delivers through mobile advertising companies like AdMob, Google and Millennial Media.
Wapple is demonstrating this new version of Canvas at CTIAs M-tertainment Pavilion and is also unveiling its new corporate logo and a brand new website: www.wapple.net