Culture Minister pledges 1m new jobs for UK creative industries

The UK creative industries will get a 1 million job boost, adding £50bn in value to the sector by 2030, according to the culture minister, the FT reports.

Outlining the government’s plans in London today, UK culture secretary Lucy Frazer will detail the government’s investment blueprint, which is expected to focus on expanding clusters of specialist companies in different parts of the UK in sectors such as gaming and film, and on developing skilled workers.

Chancellor Jeremy Hunt has already earmarked the creative industries as one of the pillars of the economy that he will continue to prioritise. Others include technology, green industries, life sciences and advanced manufacturing.

Frazer was due to tell the Deloitte and Enders media and telecoms conference this morning that the government “can do more tangible things to support our creatives” but also to warn of the threat of increasing global competition. “

Sjuul van der Leeuw, CEO of email platform, Deployteq, welcomed the announcement “The creative industries are at a really exciting stage with technological innovation revolutionising areas such as marketing and creative production, so it’s fantastic to see the UK’s commitment to supporting this growth,” he said.

“Creating one million jobs to work hand-in-hand with emerging technologies in the creative industries can turbocharge the sector’s growth, adding significant value for businesses and the wider economy. Onboarding and training highly skilled staff adds a new dimension to businesses’ creative offerings, as well as their capacity to develop and implement automation-enabled technologies to boost the efficiency of critical processes and reach new audiences.”

Joanna Reynolds, Managing Director of marketing Saas agency, Bordeaux and Burgundy, welcomed the regional aspect of the announcement. She said: “Emphasising regional growth across the country with up-and-coming creative hubs and widespread job creation to increase employment in the sector by a third can unlock huge growth for businesses across the country. A national strategy to widen the talent pool of creatives and entrepreneurs will play a key role in supporting scale-ups in their rapid growth aims, removing geographical barriers and increasing access to skilled staff.”