launches creative automation service for Google App Campaigns

A Google App Campaign, a Google Premier API Partner, has launched an end-to-end campaign management platform with creative iteration included for Google App Campaigns. Photo: Cupboard creative fatigue reporting by asset type and individual asset, aggregated across an entire ad account.

“We’ve been helping Google Ads advertisers uncover valuable creative insights that aren’t available natively within Google since Q4 2018”, said Cupboard co-founder, Daniel Pearson. “Now we are excited to close the loop and help advertisers fully automate their creative iteration backed by our data.”

Going forward, Cupboard will support the monitoring, reporting, and creation of all Google App Campaign asset types except for HTML5, which is coming soon. Advertisers can build and launch campaigns in bulk across multiple locations, operating systems, languages, and optimization goals; use the platform’s creative insights and reporting dashboard to understand how their ads are performing at scale; set automated rules to optimize campaigns and creative assets 24/7 or manually optimize in bulk from the Cupboard reporting dashboard; and expand their best performing assets from one campaign to others, automatically introducing assets from Cupboard’s Creative Library when they optimize out poor performers.

There’s more information, and you can sign up for a free 14-day trial here.